Continuing Education

BFND525 - Designing a Marketing Plan

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Campus

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Course Overview

An organization's marketing plan acts like a road map for its stakeholders. Explore how to design a marketing plan that will share your company’s story, attract your target audience, define your niche market, and motivate employees. Concepts such as mission statements, markets, market segmentation, environmental scan, organizational situational analysis, and positioning come together in the marketing plan to align potentially successful products with industry opportunities.

The skills obtained from this course will allow you to construct a marketing plan that will clarify the results you want to achieve, plan to obtain those results, and gain the response you want from your target audience.

Upcoming Offerings

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Class Section Start/End Schedule
10939 OE01 Sep. 02 - Sep. 11, 2025 Online
Hours Delivery   Fees
12 hours Remote Live Delivery $345
Meeting Times:
  • Sep. 2 to 11 - Tuesday, Thursday: 6:00 PM - 9:00 PM

All times shown are in MT

 
Add to Cart - $345

Your classes are scheduled for certain dates and times, and students are expected to be in class, online, during the dates/times noted. All your course activity is done online and there is no requirement to be on campus. This course section is NOT setup to be accessed at flexible times by students.
Registration closes 3 days before the course start date.

Class Section Start/End Schedule
10940 OE02 Oct. 04 - Oct. 05, 2025 Online
Hours Delivery   Fees
12 hours Remote Live Delivery $345
Meeting Times:
  • Oct. 4 & 5 - Saturday & Sunday: 9:00 AM - 4:00 PM

All times shown are in MT

 
Add to Cart - $345

Your classes are scheduled for certain dates and times, and students are expected to be in class, online, during the dates/times noted. All your course activity is done online and there is no requirement to be on campus. This course section is NOT setup to be accessed at flexible times by students.
Registration closes 3 days before the course start date.

Class Section Start/End Schedule
20931 OE01 Jan. 28 - Feb. 18, 2026 Online
Hours Delivery   Fees
12 hours Remote Live Delivery $345
Meeting Times:
  • Jan. 28 to Feb. 4 - Wednesday: 6:00 PM - 9:00 PM
  • Feb. 11 to 18 - Wednesday: 6:00 PM - 9:00 PM

All times shown are in MT

 

Registration for this course requires program assistance.
Please contact us at 780.378.6990 or at continuingeducation@nait.ca for more information.

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Delivery Methods

  • Face to Face: Where: In-person meetings. When: Course is scheduled at a specific time for students to attend. Face-to-face instruction at all class meetings. Location may be on campus or at a worksite.
  • Blended: Where: Mixture of in-person & online components. When: Course is scheduled at a specific time for students to attend. Combination of face-to-face and online components at specific times. Some online components may be accessed online anytime.
  • Hyflex: Where: Choice to attend in-person or online meetings. When: Course is scheduled at a specific time for students to attend. For each class, students choose to attend in-person with the instructor or online at a specific time.
  • Remote Live Delivery: Where: Online with instructor. When: Course is scheduled at a specific time for students to attend. Instruction is delivered at set times online. Students do not come to campus.
  • Remote On-Demand Delivery: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online. While there are no set class meetings, there may be set due dates and deadlines for some activities. Students may interact with peers through virtual tools.
  • Remote Independent: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online, with no instructor support. While students choose when to do coursework, there may be set due dates and deadlines. 
  • Work Placement: Where: In-person meetings. When: Work is scheduled at a specific time for students to attend. Onsite work integrated learning. Location at a worksite.
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