Shape the Future of Brands and Business with Marketing Expertise
In the BBA Marketing Concentration, the goal is to develop students' ability for robust analytical processes critical to the operation of a business. Students will learn through business cases, engaging directly with the industry, understanding business decision-making processes and considering the many factors affecting marketing campaigns and projects. Students can expect to integrate their marketing knowledge to support different organizational and multi-disciplinary goals in Canadian and international organizations.
In the BBA with a Marketing concentration program, you’ll develop knowledge and skills for:
- Corporate Branding
- Public Relations
- Sales Management
- Supply Chain Management
- Advertising
- Marketing Research
- Consumer Behavior
- Digital Marketing
- Marketing for Social Change
- Marketing for Not-for-Profits
- Customer Relationship Management
Marketing Pathway Options (if interested):
- Sales Pathway – choose/include: MARK3471, MARK4471, SMGT4451
- Marketing Communications Pathway – choose/include: COMM3321, MARK3370, MARK3374, MARK3377 and PREL3378
- Digital Marketing Pathway – choose/include: MARK3370, MARK3374, MARK3377 and PREL3378
- Corporate Social Responsibility and Not-For-Profit Pathway – choose/include: MARK3377, LEAD3300, MARK4205 and SMGT448
Program schedule
Our course delivery is flexible, allowing you to take your classes in the daytime, evening or online to suit your schedule. We also have transfer credit and prior learning assessments for those who have done prior post-secondary or other formal training experience.
Student engagement expectations
At NAIT, every 3 credits represent a total of 135 learning hours (note this does not include Work Integrated Learning courses). This includes scheduled learning hours (classroom time, labs, shops, etc.) in various settings (face-to-face, blended, hyflex, remote-live, and remote on-demand) and student self-directed learning.
Common first year
In the first year of the program, all business students take common foundational courses in order to gain core business knowledge. This allows students to experience a variety of business fields in order to decide which is the best fit. In the second, third and fourth years of studies, you will take the required courses to pursue a concentration in Marketing.
BBA degree with concentration
In the BBA career path with Marketing concentration, you will earn a concentration on your transcript showing that you graduated in a specialized field of studies. This concentration does not appear on your graduation parchment, but will be noted on your official student transcripts.
Apply in APAS
Students applying to any business administration diploma program will choose Bachelor of Business Administration when selecting the program on the Alberta Post-Secondary Application System (APAS). More information can be found under How to Apply.
BBA Co-op
Students in this BBA concentration are also eligible to participate in NAIT's BBA Co-op program. Jumpstart your career by spending 3 semesters gaining valuable hands-on experience in real workplaces.
More information on the Co-op option can be found on the BBA Co-op page.
Career Outcomes
Graduates of the BBA Marketing concentration are prepared for a wide range of roles in the dynamic field of marketing. They can pursue careers as marketing coordinators, brand managers, digital marketing specialists, market research analysts or social media managers. Equipped with hands-on skills in marketing strategy, consumer behavior, digital marketing, and brand management, graduates are ready to drive marketing success and influence market trends across industries.
Take your career planning to the next level
This program can be used as a step toward earning higher credentials and/or certifications.
Post-secondary articulation agreements within Alberta are approved by the Alberta Council on Admissions and Transfer (ACAT). To view the details of specific agreements, please visit transferalberta.ca or contact articulations@nait.ca. For questions regarding transfer agreements or to obtain a course description/outline that is no longer available on our website, please contact articulations@nait.ca.
Work Experience Placements
Students in this program gain valuable work experience with Work Integrated Learning (WIL). WIL is a form of experiential learning that integrates academic studies with relevant work-based learning.
Courses and Advanced Credit
Current and recently admitted students can find information and updates about their program on their My Program page in the MyNAIT Portal. To monitor your course progress and the courses still needed to graduate, visit your Academic Progress Report.
Advanced Credit
You may apply for advanced credit once you have been accepted into the program. Advanced credit can be Transfer Credit (for completed post-secondary courses) or PLAR (Prior Learning Assessment and Recognition).
Transfer Credit
In addition to the common guidelines outlined on the Transfer and Credit Options section, your program has other advanced credit requirements that are applied to each request including:
- You must have completed the course or program no more than 10 year(s) ago unless a formalized articulation agreement is in place
- You must have a minimum mark of D in the course(s) or program
Prior Learning and Assessment Recognition (PLAR)
Please see below for the list of courses that available for PLAR credits in this program. Please click on the specific course for more information on the evidence that is required for each course.
Please refer to the Credit for Work and Life Experience page for more information on how to apply for PLAR credits.
Read more about advanced credit or contact us about applying for credit for this program.
Tuition & Fees
This content is specific to the selected intake.
The tuition and fee amounts are estimates based on current academic year's rates. For financial planning purposes, please use these totals as an approximate estimate of your costs. Actual fees may vary by term and enrolment activities. Please refer to the tuition and fees page for more detailed information.
Books, Supplies & Program Fees (est.)
Level 1 Term 1: $950
Level 1 Term 2: $875
Level 2 Term 1: $875
Level 2 Term 2: $875
Level 3 Term 1: $875
Level 3 Term 2: $875
Level 4 Term 1: $875
Level 4 Term 2: $875
Scholarships & Awards
NAIT awards over $6 million in scholarships and bursaries to more than 4,000 students each year, with the support of donors and the government. A variety of awards are available, including ones for academics, community involvement, equity/diversity grants, bursaries for financial need, program-specific awards and more!
Learn how to apply for awards
Admission Requirements
Minimum entrance requirements
The specific academic requirements you must meet to be considered for admission. Where applicable, the minimum accepted Alberta high school courses are listed in round brackets ( ). Equivalent or higher-level courses are also accepted.
Additional requirements & considerations
Alternative entrance pathways
If you are missing one or more of the minimum entrance requirements, you may be eligible for an alternative entrance pathway. For any pathway listed below, English language proficiency is also a requirement.
Recommended courses
The following course(s) are recommended, as they provide important background for your program's content. Recommended courses are not required for admission and will not affect your application.
Post-admission requirements
Although not required for admission, you must meet the following requirement(s) in order to progress in your program.
Additional options
This program has courses that are available for Open Studies. Open Studies allows you to explore credit courses without applying to a program. It is an opportunity to get a feel for school and what program you want to be in.
Learn more about Open Studies
Dates & Deadlines
International
Applications Open:
Please contact the program area for more information.
International
Applications Deadline:
Please contact the program area for more information.
Domestic
Applications Open:
Please contact the program area for more information.
Application Deadline:
Please contact the program area for more information.
Term Start Date:
Please contact the program area for more information.
International Applicants
This program accepts international students.
PGWP Eligibility
Graduates of this program are eligible to apply for a Post-Graduation Work Permit (PGWP), following Immigration, Refugees and Citizenship Canada (IRCC) requirements. Students must still meet all other PGWP eligibility requirements, including full-time and in-person study requirements.
Co-Op Work Permit
Optional Co-op: Students in this program can choose to move into a co-op pathway, which includes a mandatory co-op work practicum. International students who plan to participate in this option must apply for a co-op work permit and get approval before starting the work placement.
Learn more about PGWP and explore eligible NAIT programs.
