Entrepreneurship Blue Book Program presented by Toronto Dominion Bank

From ideation to launch  

Take action on your business idea with the help of the Entrepreneurship Blue Book Program presented by Toronto Dominion Bank. This program begins with an idea, and takes you through the start-up process with mapped outcomes and weekly milestones that will help guide you to business launch.  Work alongside a cohort of peers with guidance  and mentorship from Mawji Centre experts.

Presented by: 
Toronto Dominion Bank logo

How does it work?

The program will be completed online between September and March. Each step of the process will determine if your business idea will be successful, get support and buy-in from your customers and guide you to a business launch, all with minimum risk and no cost. You’ll receive activities to complete every week, guidance and mentorship from experts within the Mawji Centre, and training from guest speakers at various steps of the journey.

Program 

In the first half of the program, you will define your goals, outline your idea, validate the problem you aim to solve, and conduct interviews. You’ll also build a pitch deck and learn how to present your business idea, with the chance to compete in our annual Pitch Competition for prizes.

In the second half, you’ll de-risk your idea through assumption mapping and planned testing. You’ll gain foundational marketing skills, design a logo, and craft a compelling elevator pitch. We’ll guide you through essential financials and the steps to legally launch, including registration, licensing, taxation, insurance, and basic bookkeeping. The program concludes with the Business Innovation Showcase, where you’ll display your business idea and connect with the startup community for further support.


Benefits of participating:

  • Evaluate your idea and business model
  • Test your assumptions
  • Evaluate the competitive landscape
  • Work on your pitch
  • Design a minimum viable product and get feedback
  • Create financial and marketing plans
  • Show off what you’ve created

To apply, you must:

  • Have a legal business idea that you’re interest in exploring
  • Be enrolled in at least one course at NAIT or one of our post-secondary partners

The program will run over two terms, from September to March, as well as a summer cohort option. The time commitment will vary based on your business idea and weekly assignment.